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| Chuck
Ross, editorial director and publisher of TelevisionWeek, addresses
more than 500 advertising buyers, media planners and television
executives at the 2002 Upfront Television Advertising Summit last
May in New York. |
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Howard
Levy, executive vice president, Buena Vista Television Advertising
Sales (on screen) fields a question at the 2002 Upfront Television
Advertising Summit. |
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| Ed
Erhardt, president of ESPN ABC Sports Customer Marketing (show on
screen) talked about the prospects for cable advertising at the
2002 Upfront Television Ad Summit. |
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Scott
Donaton, editor of Advertising Age, led panel discussions on the
cable upfront and integrated marketing at the 2002 Upfront Summit
in New York. |
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| A
panel of TV and ad executives discussed the syndicated television
advertising market at the 2002 Summit. From left: Shari Cohen, Mindshare;
Gene DeWitt, president of Syndicated Network Television Association;
Fred Dubin, executive vice president, director of national broadcast,
Media:cia; Howard Levy, executive vice president, Buena Vista Television
Advertising Sales; and Michael Teicher, executive vice president,
media sales, Warner Bros. Domestic Television Distribution. |
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| Media
planners, advertising buyers, and TV executives packed the Grand
Hyatt's main ballroom last May at the second annual Upfront Summit
produced by TelevisionWeek and Advertising Age. |
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MediaCom
executive Donna Speciale, the agency's executive vice president
for national and local broadcast, discussed the future of broadcast
television advertising at the May 2002 Upfront Ad Summit. |
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| Charlie
Collier, executive vice president, advertising sales, for Court
TV (on screen), got a laugh during the cable upfront discussion
at the 2002 Upfront Summit. From left: David Cassaro, executive
vice president, sales and distribution, E! Networks; Charlie Collier;
Ed Erhardt, president, ESPN ABC Sports Customer Marketing; Bob Flood,
senior vice president, director national electronic media, Optimedia
US; and Dan Rank, managing director, broadcast television, OMD USA. |
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| Television
advertiser Donna Campanella (on screen), director and team leader
of pharamceutical giant Pfizer, answered a question at the 2002
Upfront TV Ad Summit. From left: Mel Berning, president, U.S. broadcast,
MediaVest; Donna Campanella; Dennis McCauley, co-president, network
sales, Univision Networks; Cynthia Ponce, executive vice president,
national and local broadcast, MediaCom. |
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| Photos
by Paul Schneck, New York |
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